Michealle Lee and Natassha Chan had to endure several meetings with the overseers of Manila’s chic Bonifacio Global City before they could convince them that the Guactruck is by no means a roach coach, according to Core 77. After winning them out, they had to find customers. At first only foreigners came by for a taste, but now the tacos and burrito bowls served on an assembly line are a huge hit among locals too.
Not only do they use local ingredients to keep their food miles low, but they encourage their customers to recycle by offering an incentive program. After returning ten packages, which either Lee or Chan take to a nearby recycling center for processing, a customer gets a free meal. The cutlery is biodegradable, the interior is fitted with energy-efficient LED lighting, and the retrofitted Mitsubishi L300 truck goes on a hiatus during the heat of the day to cut down on energy use. The rest of the time, given that they are a mobile service, a small generator provides powers.
The Guactruck is completely accountable to its social and environmental context, but it is also chic, which sends such a healthy message to the community that has grown up around it. What a fabulous concept and what fabulous women!