By pulling apart old televisions and computers (which typically encourage us to ‘veg-out’), art director Murilo Melo has created an inspiring series of gym posters that encourage couch potatoes to get out and exercise. The gym advertisements were created for Companhia Athletica Gyms in Brazil by recycling the electronic parts and shaping them into energetic exercising figures.
Melo spent four months creating recycled his e-waste artwork and his intensive labors have paid off. The poster series is not only highly inventive but it playfully encourages us to switch to a more physical routine. Great job!
+ Murilo Melo
Via This is Colossal
Images courtesy of Murilo Melo