Feeding the frenetic consumerism beast, Black Friday takes a hefty environmental toll each year. To combat the craziness, REI decided to close all 149 branches again this year with their #OptOutside campaign. They’ll pay their 12,287 employees and encourage participants to skip the mall and spend time in nature instead. Want to join in? Share your outdoor adventures on social media with the hashtag #OptOutside.

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With the goal of creating new traditions for the Thanksgiving holiday, REI offers a green alternative through their #OptOutside campaign. To make it even easier for people to forgo shopping and spend time in nature, REI has created an outside activity finder online so people can find state parks or trails close to where ever they are spending Thanksgiving. Explorers can search for places to go hiking, climbing, mountain biking, skiing, or snowboarding. They can also filter for family- or dog-friendly activities.

Related: California and Minnesota state parks are free on Black Friday

CEO Jerry Stritzke said in a statement, “This year, REI will shut down on both Thanksgiving and Black Friday because fundamentally we believe that being outside makes us our best selves – healthier and happier, physically and mentally. But as a nation we’re still spending over 90 percent of our lives indoors and it’s a trend we need to tackle. I love that there is a community of people in this country who dedicate their lives to that mission, so together, we are asking America, ‘Will you go out with us?'”

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275 local and national organizations will join REI to promote the #OptOutside campaign through activities or social media posts, including Subaru, Google, and Meetup. For example, Subaru will offer pet owners in New York City shuttle rides for them and their dogs out of the urban jungle to nature, and will drive shelter dogs to the outdoors to spend time outside of their cages. You can check out the full list of #OptOutside partners here.

+ REI #OptOutside

Images via REI Facebook and REI