Samsung has unveiled a $30,000 two-room “Dream Doghouse” that provides your thoroughly-pampered pooch with a hot tub, astroturf-covered treadmill, paw-operated food dispenser, velour upholstery and a wall-mounted tablet. Designed by a team of 12 architects, the doghouse “looks sleek and modern, featuring the kind of tech the discerning dog of the future will need,” explained Samsung in a press release. What more could a doggie desire?
The Dream Doghouse might sound—well, is—a rather overindulgent luxury for an animal that, for the most part, benefits from being outside and interacting with other animals, but it turns out that even if a dog doesn’t need a tablet, their owner might just think it’s a good idea.
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When Samsung surveyed a 1,500 dog owners, they found that 64 percent thought that their pup could benefit from having more technology in their life, 25 percent wanted their dog to have a tablet or TV and 18 percent said it would be quite nice for their dog to have a hot tub. As Andy Griffiths, president of Samsung Electronics U.K. and Ireland, elaborated, “From dogs who have social media profiles, to owners who use video calling to check on their pet while away, technology is fast becoming an integral part of everyday life.”
In other words, it’s not entirely clear if pups would deem this to be their dream home, but some owners certainly would. Alas, you won’t be able to buy one a Dream Doghouse anytime soon—Samsung made this as a one-off to celebrate Crufts 2015, and it was given away in a competition last week. Lucky dog.
Screengrabs via Youtube