Walking the showroom floor at CES this year, we’re overwhelmed by the products on display, but underwhelmed by the lack of design innovation from a sustainability perspective. However, one innovation that got our attention is Samsung Electronics Super Thin 31” OLED TV Screen, one of the largest and thinnest OLED TV screens to date. Based on organic light emitting diode (OLED) technology, this product offers brighter, more vivid pictures while using less power than a regular TV. The best part is that OLED technology allows for a super thin and sleek package, proving that sustainability can be sexy – even in consumer electronics!

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OLED pixels generate light and eliminate the need for “backlighting”. The result is the 31” Active Matrix OLED TV with a slim design that “allows for the development of TV sets that are a mere 3cm thick, or less” according to PhysOrg.

What gives it a super sleek green edge? The electricity consumed by a traditional CRT (cathode ray tube) TV can be halved with LCD (liquid crystal display) TVs. That number drops another 40% with an OLED. Considering that televisions can account for more electricity consumption than your desktop, laptop, printer and clothes washer put together, OLEDs can make a considerable dent in energy conservation.

Another benefit is that OLED technology can be more effectively manufactured than LCDs, which means they hold the potential to use less material, produce less waste and be less costly to produce. + OLED TECHNOLOGY