Got an extra $97 lying around? With that money you can now purchase a jar of fresh mountain air from Switzerland. Resident John Green has started collecting air from the Alps and peddling it online, saying “the air in the mountains is like champagne [so] I decided I had better start selling it.”
Born in London, Green says he’s resided in Switzerland for 20 years. He’s now decided to sell that fresh Swiss air from his website MountainAirFromSwitzerland.com, in three sizes. A pint costs $97, a quart $167, and a 3/4 gallon jar will run you $247. He includes a certificate of authenticity with each purchase, and captures the air in what he describes as a secret location. “Let’s just say it’s collected by a babbling mountain stream, fed by melt water from a famous glacier, near a very famous mountain,” says the website.
But anyone brave enough to shell out that money will also get GPS coordinates, according to the website, so they can pinpoint the location of their air on a map. Green suggests owners put the jar in the freezer first for the full effect should the owner decide to open the jar. On the website he says, “I seriously feel almost reborn every time I go to the Alps and breath the fresh air; there’s definitely something magic in that air. So get your little bit of magic right here, right now!”
Green even says he’s donating 25 percent of profits to World Vision. He told The Local, a Swedish publication, “I know it’s a bit crazy but it’s a fun idea and it helps give some money to a charity that I think is deserving.” As for the price, he said he wants to make the business sustainable and must consider the costs of shipping the air worldwide. “And also don’t forget, it’s Swiss air! Everything in Switzerland is expensive.”
When asked if anyone had been willing to purchase the air, he said, “It’s starting slowly, let’s put it like that!”
Via The Local