Tesla is raring to get its Model 3 sedan on the road, and it looks like the electric-car maker isn’t above taking a few risks to do so. In its self-imposed race to launch the car by September, Tesla is leapfrogging past the testing phrase of its production line and eschewing temporary prototype tools in favor of permanent—and far pricier—equipment, according to Reuters. The move is a high-risk one, industry experts say, because of the higher cost of any tweaks to equipment designed to produce millions of cars.
Certainly Tesla isn’t immune to quality issues: The company has fielded complaints of steering-wheel malfunctions, foggy windshields, and improperly latching doors in the past, all of which resulted in expensive recalls.
Elon Musk, Tesla’s CEO, said during a call with investors that “advanced analytical techniques,” i.e., computer simulations, would help the company bypass what he dubbed “beta” production testing.
But the gambit, if successful, could spell bigger profits. The faster Tesla can drop the Model 3, which has an estimated base price of $35,000, the sooner it can rake in billions it anticipates from customers who have already placed deposits. “It’s an experiment, certainly,” Consumer Reports’ Jake Fisher told Reuters.