V-planet, the San Francisco-based company that manufactures 100 percent vegan products for dogs, has just expanded its market to Israel. Israeli shoppers can now buy vegan pet food through Vegpet, v-planet’s online store.
Why Israel? “Israel is one of the most vegan-friendly countries in the world, with more self-identified vegans per capita than any other country,” said Lindsay Rubin, vice president of v-dog. “With so many consumers interested in transitioning their dogs to a vegan diet, expanding our brand to Israel to offer a high-quality option to dog parents seemed like a natural fit for our brand.”
Since 2005, the vegan-owned and family-operated business has offered its plant-based kibble to a U.S. clientele. Its international expansion now makes v-dog available in Canada, Australia and Israel.
Switching dogs to vegan kibble could have a significant effect on the planet. “A 2019 study stated that if dogs and cats were a country, they’d rank fifth in global meat consumption,” Rubin told Inhabitat. “Caring for a large dog is environmentally comparable to driving an SUV. Pets are responsible for a quarter of the greenhouse gases from animal agriculture. Just like a human choosing a plant-based lifestyle, a dog can significantly reduce their carbon pawprint by going vegan.”
By contrast, plant-based ingredients naturally use significantly less land, water and energy than meat-based counterparts, she said.
According to Rubin, vegan dogs thrive. Customers have reported reduced allergies, better digestion, less arthritis and other joint inflammation issues and better overall health and energy after switching their dogs to a vegan diet. Still, it is important to talk with a veterinarian before making drastic changes to your furry friend’s diet, as it must be done very cautiously.
The brand hopes to grow internationally and is actively seeking additional distributors in more countries. “At v-planet, we’re passionate about nutritious, yummy products for dogs that are cruelty-free and environmentally sustainable,” Rubin said. “We hope that by continuing to expand v-planet’s availability, we can help more dogs and save more farmed animals.”
Images via v-dog / v-planet