Just a few days before Fashion Week begins in New York, the world’s first Vegan Fashion Week will debut in Los Angeles. Starting on February 1 with a party at the LA Natural History Museum, Vegan Fashion Week will be a four-day event that will feature fashion shows, exhibitions, a talk from Nobel Prize-winning climate scientist Robert Lempert and discussion panels about topics like animal rights, social justice and technology.

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French stylist Emmanuelle Rienda is curating the event, and the theme will be “facing our time.” The idea is to explore the challenges of climate change through art, nature and science.

Related: British Fashion Council commits to a fur-free London Fashion Week

“Vegan Fashion Week will be a tribute to the animals and an ode to the end of animal exploitation in all forms,” Rienda told Dezeen. “I want to ignite conversations and debates within the industry by educating, elevating and drawing connections between our most important values: our respect for human life, animal rights and the environment.”

Animal activist group PETA and the non-profit group Fashion Revolution are supporting the event, which hopes to bring vegan avant-garde fashion to Los Angeles. Organizers also aim to empower vegan designers and show that “cruelty-free is the new luxury.”

In addition to the fashion show and discussion panels, there will also be a two-day fair at the California Market Center, where visitors can purchase vegan beauty products and designer pieces.

Related: LA City Council unanimously agrees to ban the sale of fur

Rienda admitted that the vegan label can come across as aggressive and judgmental, especially in the world of fashion. She is hoping that the vibe for the event will be “very inclusive and open.”

Vegan designers and non-vegan brands looking to change their environmental impact will all be part of Vegan Fashion Week. Rienda said that it’s not about being vegan, it’s about what designers are doing to improve their labels and evolve. She added that being vegan isn’t just about the animals. Instead, it is about being good to humans and all other beings on the planet.

Vegan Fashion Week will take place in locations throughout the Los Angeles area from February 1 to February 4.

+ Vegan Fashion Week

Via Dezeen

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