In an effort to find a balance between protecting the significant investment in our cellular devices and protecting the planet, LifeProof has developed a phone case that sources materials diverted from the ocean and simultaneously supports organizations directly involved in providing safe water, protecting ocean life and maintaining river habitat.
WĀKE, the newest case line from LifeProof, is made from 85% recycled plastic waste. Materials for the protective case are sourced from fishing nets and ropes to help prevent those plastics from reaching the ocean. The plastics are then woven into a polypropylene material that is both durable and strong. This practice reduces the need to produce virgin plastic, and the company also offers a program to recycle your phone case when you decide to make a change.
As a company, LifeProof has long strived to make its cases more sustainable and find ways to give back to the Earth. “LifeProof’s existence has centered around two things: a love of the water and an innate need to give back,” said Jim Parke, LifeProof CEO. “With this new case and the charitable partnerships we’ve formed, we’re not only creating products that help ensure a longer, repurposed life for plastics from the fishing industry, we’re supporting water organizations that can make an even larger impact than we would be able to alone.”
The water organizations he refers to are long-established non-profits on a mission to provide clean water to underprivileged communities, protect coral across the ocean floor and maintain healthy rivers for communities and wildlife.
According to a press release from LifeProof, “With the purchase any LifeProof case, including existing lines like FRĒ, NËXT and SLɅM, and registration of the case at lifeproof.com/makewaves, we’ll donate a dollar to one of three charities who share our vision for a world with clean water for all – Water.org, the Coral Reef Alliance or American Rivers.”
The WĀKE case is currently available for the Apple iPhone 11 Pro, iPhone 11 Pro Max, iPhone 11, iPhone XR, iPhone SE (2nd Generation), iPhone 8, iPhone 7, iPhone 6s and Samsung Galaxy S20 and Galaxy S20+. It is also available to preorder for Samsung Galaxy S20 Ultra. Cases are priced at $39.99.
Images via LifeProof