Gallery: Balvenie Distillery’s Covent Garden Pop-up Recycles Whiskey Ba...

Chairs and tables were made from barrels that once held aging whiskey.

Created for the Balvenie brand, The Whisky Den was a temporary bar, open for four weeks. As the weeks passed, Anonymous Artists added more and more to the rustic interior. The ever-evolving space featured a handmade bar built from the raw woods recycled from packing palettes, and as the days marched on, a tunnel of wooden slates was built up the stairs, slowly encompassing the walls, pillars and ceiling. Chairs and tables were made from barrels that once held aging whiskey. Both wooden elements cast woodsy aromas throughout the bar, which evoked the smells of the actual distillery in Scotland.

Like the original distillery, the lower level held a malt floor, made from a half- ton of barley, trucked in from Scotland. Each aesthetic detail of the bar reflected the ages-old tradition of distilling whiskey. The Balvenie brand is known for its rare, handcrafted whiskey, all flavored with a rich honey taste. The Whisky Den serves as not only a place to gather, but also to learn, as employees, called Balvenie Ambassadors, are on hand to educate the visiting consumers on the secrets of fine whiskey making. What’s more is that they are celebrating the tradition of fine whiskey tasting, offering samples of five cask whiskeys to sniff, imbibe, and discuss.

+ Anonymous Artists

Via Frame Mag



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