Coca-Cola’s Beatbox Pavilion Will Inspire Olympic Visitors to ‘Move to the Beat of London 2012’

Sponsored by <a href="http://www.coca-cola.co.uk/" target="_blank">Coca-Cola</a> and designed by London based Architect duo <a href="http://www.pernilla-asif.com/hello.html" target="_blank">Asif Khan</a> and <a href="http://www.pernilla-asif.com/hello.html" target="_blank">Pernilla Ohrstedt</a>, this interactive, beaming Beatbox of sound and light opens today, coinciding with the launch of the Summer Olympics in London. The interactive pavilion responds to touch, and its sounds are sampled from the Olympic song ‘Anywhere in the World’ recorded by renowned British DJ and producer <a href="http://www.markronson.co.uk/" target="_blank">Mark Ronson</a>.

It is a fusion of architecture, sport, music and technology that creates a stunning multi-sensory experience, but it is also a building.

You can climb to the top of the pavilion via a 200m ramp within the crystalline structure, leading to incredible views over the <a href="http://www.london2012.com/spectators/venues/olympic-park/" target="_blank">Olympic Park</a>.

Made from over 200 touch-sensitive translucent air pillows, touching the pavilion is like playing a giant musical instrument.

Groundbreaking audio, lighting and responsive sensor technology is built into the 200 air cushions, which visitors can ‘play’ as they scale the ramp. This technology has been used to upload the rhythmical sport sounds into the structure of the Coca-Cola Beatbox.

Recordings, which include athletes’ heartbeats, shoes squeaking, and arrows hitting a target will be triggered and remixed by the banks, strokes and tickles of an estimated 200,000 visitors during Games.

The use of groundbreaking technology does not end there; within the pavilion the visitors will experience <a href="http://www.jasonbruges.com/" target="_blank">Jason Bruges Studio</a>’s Aerial Dynamics installation.