Gallery: Coke’s New Ice Bottle Keeps Drinks Cool and Melts Away With No...

 

Coca Cola just launched a new bottle that’s as cool as ice. The soda megabrand is offering Coke to its Colombian market, served in a chilled bottle made of ice. Once your ice-cold beverage is consumed, the packaging melts away, leaving nothing to throw away or recycle. The ice bottle joins 7Up, which introduced an ice vending machine in Argentina a few months ago that melted once all of its beverages were dispensed.

Both the ice bottles and Melting Machine are not just a great marketing scheme, but also an almost entirely environmentally friendly gimmick for sustainable design lovers. Coke-shaped ice bottles were filled with the bubbly beverage, then passed out with a slap-bracelet Coke label around the bottom to keep fingers from freezing. Once all the cola is consumed, users can use the remaining ice to cool down on the beach, or even take a chomp out of the edible bottle to keep cool. Once melted, only the bracelet label remains, which can be easily thrown into the recycle bin or worn.

The ice bottles are perfect for the beach because they eliminate the need to clean up empty bottles. True, the ice bottles are best only in summer, but what a fun and eco-friendly way to sip a refreshing drink while on the beach. Now, if only they were filled with something a bit healthier than Coke.

Via Adverblog

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10 Comments

  1. redshift November 23, 2014 at 3:28 am

    @Joe Davis

    The freezing point of carbonated drinks is lower than water. That’s why it doesn’t need an additive.

  2. Tymothy Smith November 23, 2014 at 2:19 am

    So the bottle is made solely from ice?

  3. fastboxster September 13, 2013 at 6:30 pm

    The naysayers are taking this too seriously. It is dispensed into the bottle not distributed. There is not much coke in there so you don’t have to worry about it melting too fast. It looks refreshing to me. And at the end of the day, there are no glasses or cups to dispose of.

  4. jadamat July 2, 2013 at 11:57 am

    how about that “slap-bracelet Coke label” to “keep fingers from freezing”…isn’t that plastic?

  5. Gary Price June 23, 2013 at 10:23 pm

    OK, a thought came to mind. If you have a vending machine that keep the “ice” bottles frozen, what keeps it from freezing the Coke?

  6. ferka June 23, 2013 at 7:01 pm

    Agreed with James Smith. This is total nonsense, surely Inhabitat should know better. Coke has an appalling reputation from both health and environmental perspectives and yet you provide no balance to this marketing scam. No even a suggestion that it might, just might not be eco-friendly at all.

    mrjazzitup: James does not have the stats because quite clearly Coke will never release them, and has probably not even calculated them. Coke does not give a shit. Coca Cola is a company that has been fighting laws in Australia designed to increase recycling, has deliberately tried to undermine confidence in tap water, has tried to convince people that its bottled tap water is mineral water, is associated with (and washes its hand of) truly shocking anti-union problems in Colombia, is reported to pollute water sources in many countries. I’m sure there is much more, just look it up.

  7. Joe Davis June 23, 2013 at 4:59 pm

    Lets see “True, the ice bottles are best only in summer” — so we have a 90F day and we keep these bottles at 32F or lower to keep the ice frozen – and we have an additive in the coke so that it does not freeze at the same temperature as water…..
    No additive needed?
    then it is a rather interesting design rapid cooling from the outside that does not penetrate?– the coke is at a chilly 40 F, the ice bottle is at 30F and the day outside is 90F as you pull the bottle out. If you don’t drink it fast enough you have a puddle in your hands, so one needs to race the melt time and rub the cool refreshing icemelt from the bottle on to your strategic parts on the beach so you are cool and sexy. V nice
    But what if the puddle includes the coke since one you remove the surface cooling you have fluid inside and outside the bottle that is warmer and the melt starts from both sides

    So let us say they have an additive that keeps the coke liquid at 25F and the bottle is chilled to 25F so it stays frozen longer
    This could work better
    If so, what is the additive and do we want to drink it?
    Energy costs — recyclable plastic vs keeping the bottle frozen thru shipping — likely not — the bottle has to be made in a mold by the machine and coke piped in. Dramatically changes the life cycle aspects of energy use — would actually be fun to investigate.
    Also, you need at site water supply to freeze the bottle in this case, and it better be “safe drinking water based” or some ugly monsters (small ones) would rear their head inside you.

    V interesting and innovative angle from Coke — they deserve credit for thinking outside the box,.. ahem bottle

    now the only question is whether we need Coke at all…….

  8. AlisonDGilbert June 22, 2013 at 5:50 pm

    More important that the bottle is the contents. Coca Cola is still crap.

  9. mrjazzitup June 22, 2013 at 5:37 pm

    James,
    If you have not conducted the requisite studies, how can you be sure this alternative is less beneficial than the traditional plastic bottles. Maybe the vending machines cooling the ice are powered with renewable energies…? maybe the sum total of production, maintenance and distribution of this product is much much more environmentally friendly than use of plastic bottles that clog the oceans, cause ecological havoc and take 100 years to breakdown. Before making uneducated conclusions you should spend that time researching and providing sources for why your argument holds water, not that you think it is true and wish it to be so.

  10. James Smith June 21, 2013 at 6:02 am

    What utter marketing b*llshit! How exactly is a frozen bottle more environmentally friendly or sustainable than a plastic bottle? At least with a plastic bottle you just use energy once – and then you can always re-use it or recycle it; whereas an ice bottle will need energy to be constantly pumped into it just to maintain its integrity! I don’t have the stats to do the numders, but I bet this will use much more energy then a plastic bottle. B*ll*cks.

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