Sometimes it is hard to truly grasp how much waste we create as a society. That’s why NYC-based graphic design agency, MSLK is creating an installation that is an in-your-face visual of the amount of water bottles consumed in the United States. The installation uses 1,500 water bottles, the number of bottles consumed every 1 second — that’s 90,000 bottles per minute! Entitled “Watershed,” the piece is meant to inspire its viewers to consider the collective environmental repercussions of drinking bottled water over tap. The installation is showing at the Figment Art Festival, open from June 12-14 on Governor’s Island in New York City. Click through to see a video of the installation’s assembly!

Watershed Assembly at MSLK 5/24/09 from MSLK on Vimeo.

Environmental conscious-ness has certainly strengthened in the past few years, but plastic, whether in the form of a bottle, bag or other types of packaging, are still everyday objects in most people’s lives. Furthermore, most people aren’t disposing of plastic responsibly: according to MSLK, 80% of water bottles still end up in the landfill. Not to mention the toxins that exist in plastic. Bad for the earth and bad for your body, there is no excuse! Especially in New York City, where the quality of tap water is superior, DRINK TAP!


+ Figment Art Festival