Kristi Bernick

Emeco Unveils Navy Chair Made of 111 Recycled Coke Bottles

by , 04/13/10

Coca-cola bottles, Emeco, Navy Chair, 111 Navy Chair, Design Within Reach, upcycled coca-cola bottles, chair made of coke bottles, sustainable design, green design

Emeco’s Navy Chair is a design classic known for it’s iconic curves and lightweight aluminum properties. In an eco-improvement upon this classic design, the company collaborated with Coca Cola to create an almost identical version of the Navy Chair made from 111 recycled plastic bottles! Dubbed 111 Navy, the chair will premier at the Milan Furniture Fair this week and will be ready for purchase beginning next month at Design Within Reach.

Coca-cola bottles, Emeco, Navy Chair, 111 Navy Chair, Design Within Reach, upcycled coca-cola bottles, chair made of coke bottles, sustainable design, green design

Although the 111 Navy chair is an exact replica of the aluminum 1944 Navy chair, it took designers two full years to develop the new material composition and manufacturing process. Coca-Cola’s goal for the 111 Navy project was “to alter consumer behavior by illustrating the value of rPET with beautifully designed and everyday products – ultimately encouraging more recycling.” A new plan has been put into action to recycle three-million Coca-Cola bottles per year for the production of the 111 Navy.

The chair is made from a hollow one-piece injection-molding with 60% recycled polyethylene terephthalate (PET) plastic. Glass fiber is used for reinforcement and pigment is added for color. Emeco first designed the Navy chair for ships during World War II and if truth be told, the voluptuous seat imprint was inspired by pinup star Betty Grable and her curves. The seat detail lends itself to incredible structural integrity and is incorporated into the 111 Navy design, which comes with a 5-year structural guarantee.

Coca-cola bottles, Emeco, Navy Chair, 111 Navy Chair, Design Within Reach, upcycled coca-cola bottles, chair made of coke bottles, sustainable design, green design

The new chair is finished in a semi-gloss subtle surface texture that is scratch-resistant and pleasant to the touch. The new finish will prevent the chair from becoming as hot or cold as the previous aluminum surfaced chair. The 111 Navy leg bottoms are detailed with semi-frosted transparent polycarbonate glides that give the chair a floating appearance.

Although it weighs only 13 pounds, the change in material makes the 111 Navy 6 pounds heavier than the original Navy. 111 Navy comes in six available colors; Coca-Cola red, snow, flint gray, grass, persimmon and charcoal. Only the red, snow and flint gray are recommended for outdoor use.

111 Navy is priced at only $230 – quite the snag compared to its aluminum counterpart, which is priced at $415.

+ Emeco

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5 Comments

  1. MARYLULU4 November 6, 2011 at 8:42 am

    I LOVE THE LOOK OF THIS CHAIR. I LOVE THE FACT THAT IT IS MADE OF RECYCLED PET/PP. NOW WHAT ELSE CAN EMECO COME UP WITH….A MATCHING TABLE PERHAPS?

    KEEP IT GREEN AND CLEAN.
    MARY
    CANADA SCRAP

  2. Sam Wei July 10, 2011 at 5:48 am

    Hey Guys,
    Pengguan furniture factory here.
    We produce Emeco navy chair .
    Contact me,let’s talk details.
    sam.w.cn@hotmail.com
    Rgds
    Sam Wei

  3. CACONSERVATIVE April 22, 2010 at 11:28 am

    I would like to tour the manufacturing plant where this specifc 111 Navy Chair is made with 111 Coca Cola Plastic Bottles. I want to see the 111 bottles that go into the making of this specific chair. How do we know if a few Pepsi plastic bottles are not comingled with the Coca Cola bottles? Maybe Mug Old Fashioned Root Beer bottles, Mountain Dew Bottles?

    By the way, people who buy this are probably buying this as an art piece, and not to be utilized as real furniture.

    How many times can Emeco keep on making the chair with a different name and or a different designer. Emeco needs to come up with something new.

    That’s nice if Emeco recycles, however, they should stop recycling the same chair.

    Just thoughts.

  4. andrew@slcurban.com April 15, 2010 at 10:00 am

    Overpriced in both forms. Really, who would pay that much to have Coca Cola logos all over their furniture?

  5. mcrvampire55 April 14, 2010 at 9:39 am

    I hope that the price goes a bit. People might not pay that much for a chair.

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