Gallery: Clever Little Bag: Fuseproject and PUMA Revolutionize the Shoe...

 

To kick off an ambitious long-term sustainability plan to reduce its carbon emissions and waste, athletic wear company PUMA has teamed up with world-renowned industrial designer Yves Behar and fuseproject to redesign the shoe box as we know it and  set a new industry standard for both packaging and distribution. After 21 months, 2,000 ideas and 40 plus packaging prototypes, this dream team decided to get rid of the box altogether and have introduced to the world a newer, greener way to ship shoes – “Clever Little Bag.”

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3 Comments

  1. Puma Opens Shipping Con... June 14, 2010 at 10:57 am

    […] honor of the World Cup, Puma has set up shop at South Street Seaport in lower Manhattan with a shipping container installation […]

  2. jsks April 26, 2010 at 11:05 am

    it’s just gimmicky not really ECO FRIENDLY!THEY DID NOT MENTION HOW MUCH YARD OF NON-WOVEN FABRIC USING ON BAG AND HOW MUCH WATER AND ENERGY USE WHEN PRODUCTION THE BAG WITH ALL IMPLEMENTS IN ORDER TO DISPLAY THE BAG.

  3. mcrvampire55 April 14, 2010 at 9:42 am

    That’s awesome! I hope other shoe companies will see what PUMA is doing and take a green step forword too.

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