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Little Clever BagTo kick off an ambitious long-term sustainability plan to reduce its carbon emissions and waste, athletic wear company PUMA has teamed up with world-renowned industrial designer Yves Behar and fuseproject to redesign the shoe box as we know it and set a new industry standard for both packaging and distribution. After 21 months, 2,000 ideas and 40 plus packaging prototypes, this dream team decided to get rid of the box altogether and have introduced to the world a newer, greener way to ship shoes - "Clever Little Bag."1
Little Clever BagTo kick off an ambitious long-term sustainability plan to reduce its carbon emissions and waste, athletic wear company PUMA has teamed up with world-renowned industrial designer Yves Behar and fuseproject to redesign the shoe box as we know it and set a new industry standard for both packaging and distribution. After 21 months, 2,000 ideas and 40 plus packaging prototypes, this dream team decided to get rid of the box altogether and have introduced to the world a newer, greener way to ship shoes - "Clever Little Bag."2
Little Clever BagTo kick off an ambitious long-term sustainability plan to reduce its carbon emissions and waste, athletic wear company PUMA has teamed up with world-renowned industrial designer Yves Behar and fuseproject to redesign the shoe box as we know it and set a new industry standard for both packaging and distribution. After 21 months, 2,000 ideas and 40 plus packaging prototypes, this dream team decided to get rid of the box altogether and have introduced to the world a newer, greener way to ship shoes - "Clever Little Bag."3
Puma Clever Little BagTo kick off an ambitious long-term sustainability plan to reduce its carbon emissions and waste, athletic wear company PUMA has teamed up with world-renowned industrial designer Yves Behar and fuseproject to redesign the shoe box as we know it and set a new industry standard for both packaging and distribution. After 21 months, 2,000 ideas and 40 plus packaging prototypes, this dream team decided to get rid of the box altogether and have introduced to the world a newer, greener way to ship shoes - "Clever Little Bag."4
