Gallery: INTERVIEW: Inhabitat Talks to Panasonic’s Katsumi Tomita About...

A few of the materials that are harvested from old electronics and recycled at PETEC.

Inhabitat: How has the Japanese consumer market reacted to energy-saving products? Are they receptive?

Tomita: Energy-saving products are well accepted in the Japanese market. The energy-saving function is very easy for consumers in Japan to understand and they can see a benefit since it will permit them to save on the cost of energy in their households. Often when a new technology is applied, consumers know that there will some sort of higher initial cost, but if consumers see that the additional cost would be offset by the reduction in the running costs over the long run, they will start to make the purchase. There are many such well-informed consumers in Japan.

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