INHABITAT: Are Nuclic floors more expensive than non-sustainable alternatives?
David: Thanks to our advances in technology, NuClic is an innovative installation system that makes the overall process of installing a floor that much easier and less stressful. Keep in mind that when considering the overall expense, NuClic is actually the more inexpensive option. Consider all the savings when it comes to removal of old flooring (if applicable), floor preparation, adhesives, and labor. The exceptional strength of the Unilin joint alleviates the inherent problems of adhesive-based floating systems currently on the market, and since it’s easy to install, no heavy tools, adhesives, or underlayments are required. Labor is oftentimes an overlooked aspect of any major rebuilding project, but with NuClic it almost becomes a non-issue. It’s easy enough to Do-It-Yourself and yet was made to withstand even the busiest of commercial spaces. Compare our benefits to our competitors’ and you’ll see the difference.
INHABITAT: From a business standpoint, has your commitment to sustainability paid off for your bottom line?
David: It definitely has. More and more you are finding consumers looking for environmentally friendly flooring options that don’t break the bank and yet look as gorgeous as natural hardwood — NuClic offers just that. We would not have started this business if we did not think it would have been successful, and our commitment to providing a sustainable option for consumers is a major factor in what drives our employees.