MIELE Light Box by Gonzalo Mardones

“Levitating” Red MIELE Lightbox Pavilion Pops up in Chile

01/05/2012

MIELE Light Box by Gonzalo Mardones

Internationally-renowned appliance company MIELE commissioned this beautiful "levitating" red lightbox in Caracos, Chile as a showcase for their numerous projects. Designed by <a href="http://www.gonzalomardonesv.cl/v4/gal2.php?tipo=149">Gonzalo Mardones Arquitecto</a>, the lightbox is supposed to be a reflection of the company's products - it's light, it's bright, and it has a very small footprint. This is achieved by lifting the prefabricated pop-up store off the ground, so that it has a negligible impact on the land.

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MIELE Light Box by Gonzalo Mardones

Gonzalo Mardones designed a modular furniture showcase for MIELE

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MIELE Light Box by Gonzalo Mardones

Levitated off the ground, this temporary pavilion has a tiny footprint

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MIELE Light Box by Gonzalo Mardones

The project was designed to reflect the company's philosophy

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MIELE Light Box by Gonzalo Mardones

MIELE manufactures some of the world's most energy efficient appliances

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MIELE Light Box by Gonzalo Mardones

The company aims to conserve natural resources

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MIELE Light Box by Gonzalo Mardones

The furniture showcase is filled with daylight

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MIELE Light Box by Gonzalo Mardones

The MIELE Lightbox can be disassembled very easily

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Internationally-renowned appliance company MIELE commissioned this beautiful "levitating" red lightbox in Caracos, Chile as a showcase for their numerous projects. Designed by Gonzalo Mardones Arquitecto, the lightbox is supposed to be a reflection of the company's products - it's light, it's bright, and it has a very small footprint. This is achieved by lifting the prefabricated pop-up store off the ground, so that it has a negligible impact on the land.

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