Conceived by HWKN‘s Matthias Hollwich, Marc Kushner, Marc Perrotta, Patricia Sahm, Paul Sanders, Jefferson Frost, Robert May, Will Kemper, and Evan V. Watts, the 1,000 sq. ft. space is certainly unique – have you ever seen a hill on an NYC rooftop before? Since the temporary venue was part of BMW MINI’s ”Creative Use Of Space” campaign, the team tackled the project with an “object-in-field” approach, fusing brake lights and other design elements of the Mini Cooper right into the space.
Centered around a grassy mound, which also doubled as seating for guests, the installation also included a performance stage, a speaker platform which was embedded in an existing billboard, and an LED carpet that doubled as a horizontal billboard. While the project has since been dismantled, the photos that remain illustrate the type of dramatic green roof design that can be accomplished even temporarily.