If you have found yourself saying “I can’t believe it’s already June”, you know how difficult treasuring the present can be. Scott Thrift has designed the Today clock to show the passage of time in a way that reconnects us with each fleeting moment of the day. Working at half the speed of a traditional clock, Today takes 24 hours to complete a rotation around a face emblazoned with the colors of dusk and dawn.
Today serves as the stepping stone between regular old clocks and Thrift’s project from last year, The Present, which depicts the flow of the seasons over a 365-day cycle. By changing how we tell time, the Today clock also changes our perception of the day ahead. Thrift says, “We are long overdue for ways of relating to time that are a lot less like a computer and a lot more human.”
A Kickstarter campaign for the project has already nearly tripled its goal. Those who pledge have a chance to own one of the three models of Today: a bamboo desk clock, bamboo wall clock, or steel and glass wall clock. Each features the same gradient of light blues and deep purples representing the sky’s colors as the Earth turns. Thrift says, “Living with Today stretches your perception of time to make space for all of the things in life that cannot be counted.”
Via Design Milk
Images via Scott Thrift