Selfridges in London has been a premier shopping destination for buyers and browsers to see what’s going to be hot. That’s why there really is no better place for an amazing new window display that showcases a 3D-printing demonstration. The printer is creating amazing designer items using recycled marine plastic. Selfridges has always believed in the “theater of retail.” This window display demonstration definitely captures that idea and so many more.

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A person wearing a white lab coat is touching a robot that is creating objects out of recycled plastic

The ABB robot displayed created personalized designer objects. It’s all made from Parley Ocean Plastic that has been intercepted before it can get to the ocean waters. One look at the heartbreaking photos of plastic masses floating in the ocean is all it takes to see how this is a problem and know that it must be fixed.

Related: Robots built this timber rehearsal studio for musicians

A chair, vase and bowl made out of recycled plastics created by a robot

Robots like this one could help to address this massive issue and start healing the world. The robot created everything from homewares to furniture, among other items.

A robot creating a white bowl

“By reusing plastic from the world’s oceans to print designer objects, we help to highlight the important contribution of robots in creating the sustainable manufacturing processes central to a circular economy,” said Marc Segura, robotics division president for ABB.

A person wearing a white lab coat holds a white paper and crouches on the ground

Customers select what they want from a screen and the items are made to order right then and there by the IRB 6700 robot. The products are designed by Nagami.

Two people bend down to look at a robot creating something on a platform

“Working with two industry leaders, ABB and Nagami, we can now print on demand anywhere in the world to turn a problem into a solution,” said Parley Ocean Plastic Founder and CEO Cyrill Gutsch.

+ ABB Robotics

Images via ABB Robotics