×

SIGN UP

Already have an account? Log In




Connect with:
Facebook Google
Signing Up
  • News
  • Design
  • Lifestyle
  • Environment
  • SUBSCRIBE
  • SUBSCRIBE
  • News
    • Agriculture
      • Fisheries/Fishing
      • Innovations
      • Pesticides
      • Sustainable Agriculture
    • Animals
      • Conservation
      • Endangered & Extinct
    • Business
      • Corporate Responsibility
      • Positive Efforts
      • Problematic Practices
    • Clean Energy
      • Biomass
      • Nuclear
      • Solar
      • Wind
    • Climate Change
      • Ice Melt
      • Positive News
      • Rising Temperatures
      • Warming Oceans
    • Politics
      • Bills and Laws
      • Elections
      • Government Organizations
    • Pollution
      • Air
      • Food Waste
      • Fossil Fuels
      • Plastic
      • Waste Disposal
      • Water
    • Science
      • Health
      • Space
      • Technology
      • Weather
    • Transportation
      • Air Travel
      • Bikes and Scooters
      • Electric Vehicles
      • Public Transit
  • Design
    • Architecture
      • Businesses
      • Homes
      • Hotels
      • Landscape Architecture
      • Public Spaces
      • Schools
    • Art
      • Exhibits
      • Performance Art
      • Public Art
    • Automotive
      • Auto Parts
      • Design
      • Electric Vehicles
      • Hybrids
    • Fashion
      • Accessories
      • Clothing
      • Eco Textiles
      • Jewelry
      • Shoes
    • Furniture
      • Decorative
      • Flexible/Transforming Furniture
      • Kids
      • Outdoor Furnishings
      • Seating
      • Storage
    • Interior Design
      • Bathroom
      • Bedroom
      • Kitchen and Dining
      • Lighting
      • Living Room
      • Office
    • Technology
      • Apps
      • Electronics
      • Other Gadgets
      • Robots
      • Smart Home
    • Tiny Homes
      • Bus Conversions
      • DIY
      • House Boats
      • Rural Tiny Homes
      • Tiny Homes On Wheels
      • Treehouses
      • Urban Tiny Homes
      • Van Conversions
    • Transportation
      • Air Travel
      • Bikes and Scooters
      • Public Transit
      • Trains
      • Water Travel
  • Lifestyle
    • Beauty
      • Hair Care
      • Makeup
      • Personal Care
      • Skincare
    • DIY
      • Beauty
      • Crafts
      • Decor
      • Gifts
      • Home Improvement
      • Household
    • Food
      • Drinks
      • Food Waste
      • Organic
      • Recipes
      • Sustainable
      • Vegan
      • Vegetarian
    • Gardening
      • Indoors
      • Outdoors
      • Plants
      • Urban Gardening
    • Health
      • Avoiding Toxins
      • Fitness
      • Mental Health
      • Nutrition
      • Wellness
    • Holidays
      • Christmas
      • Earth Day
      • Halloween
      • New Year
      • Other Holidays
      • Thanksgiving
      • Valentine's
    • Parenting
      • Activities
      • Clothes
      • Education
      • Food
      • Health
      • Toys
    • Pets
      • Health
      • Pet Care
      • Pet Food
      • Pet Shelters
      • Toys and Accessories
    • Sustainable Living
      • Homesteading
      • How To
      • Off-Grid
      • Zero-Waste
    • Travel
      • Activities
      • Cabins
      • Destinations
      • Glamping
      • Hiking/Camping
      • Hotels
  • Environment
    • Agriculture
      • Farmers Markets
      • Innovations
      • International Agriculture
      • Organic Farming
      • Urban Farming
    • Animals
      • Conservation
      • Endangered & Extinct
    • Community
      • Empowerment
      • Profiles/Interviews
      • Smart Cities
    • Conservation
      • Energy
      • Land
      • Nature
      • Water
    • Reduce, Reuse, Recycle
      • Donating
      • Recycling
      • Reducing
      • Reusing
      • Upcycling
    • Renewable Energy
      • Alternative Sources
      • Biomass
      • Nuclear
      • Solar
      • Wind
    • Science
      • Climate Change
      • Research
      • Space
      • Technological Advancements
  • About Inhabitat
    • About Us
    • Inhabitat Staff
    • Advertising
    • Contact Us
  • SUBSCRIBE
    • Privacy Policy
    • Cookie Policy
    • Terms of Use
    • Manage Preferences Your Privacy Choices

O’Mighty Green: A Satirical Commentary on Greenwashing in Architecture

06/23/2011
by
Flip It Share Tweet Pin Start Slideshow
Start Slideshow
  • O' Mighty Green-STAR Strategies Architecture
    The color <em>Green</em> has become the poster child for the sustainable movement and sometimes all it takes make something green is to paint green. As a commentary on <a href="http://inhabitat.com/category/greenwashing">greenwashing</a> and the philosophy of sustainism, Netherlands-based <a href="http://st-ar.nl/" target="_blank">STAR Strategies + Architecture</a> pokes fun of the green movement by photoshopping living walls over iconic buildings. <a href="http://st-ar.nl/o-mighty-green-summary/" target="_blank"><em>O' Mighty Green</em></a> is a satircal look into how society can make something sustainable just by slapping on the color green - a dangerous practice.
    1
  • O' Mighty Green-STAR Strategies Architecture
    The amusing and even slightly shocking collection of green-washed images shows a number of iconic buildings and structures draped in living plants.
    2
  • O' Mighty Green-STAR Strategies Architecture
    To see Aushwitz covered in ivy and even nuclear power plant cooling towers clad in a living wall certainly makes you stop and think.
    3
  • O' Mighty Green-STAR Strategies Architecture
    Just because something is covered in green plants, can it be sustainable? The answer is of course not, as sustainability is so very much more than a superficial coating of green.
    4
  • O' Mighty Green-STAR Strategies Architecture
    O' Mighty Green is a satirical take on sustainability and they introduce the <em>Green</em> as a philosophy, a religion, a stye, a form of architecture and a movement.
    5
  • O' Mighty Green-STAR Strategies Architecture
    STAR even compares the <em>Green</em> to God saying they share a lot in comparison like "supreme concept, omnipotent, omnipresent, and omniscient; creator and judge, protector, and (…) saviour of the universe and the humanity."
    6
  • O' Mighty Green-STAR Strategies Architecture
    <em>Green</em> has the power to change all, be all and save all and it also has the uncanny ability to "hide graceless designs" and more readily accept ugly buildings if they are green.
    7
  • O' Mighty Green-STAR Strategies Architecture
    Wind turbines, which produce renewable energy, covered in green make them even greener.
    8
  • O' Mighty Green-STAR Strategies Architecture
    A McMansion covered in green is suddenly not so horrendous.
    9
  • O' Mighty Green-STAR Strategies Architecture
    New York City surrounded by a giant green arrow.
    10
  • O' Mighty Green-STAR Strategies Architecture
    The Son of <em>Green</em> and Saint Green, Patron Saint of the Sustainable Architects.
    11
1/11

O' Mighty Green-STAR Strategies Architecture

The color Green has become the poster child for the sustainable movement and sometimes all it takes make something green is to paint green. As a commentary on greenwashing and the philosophy of sustainism, Netherlands-based STAR Strategies + Architecture pokes fun of the green movement by photoshopping living walls over iconic buildings. O' Mighty Green is a satircal look into how society can make something sustainable just by slapping on the color green - a dangerous practice.

READ MORE...
read full article
Categories:  Architecture, Environment, How To
Thank you!
Keep an eye out for our weekly newsletter.
Join Our Newsletter
Receive the latest in global news and designs building a better future.