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New Seed Bomb McDonald’s Ad is Illegal to Remove Because It’s Made of Protected Poppies

02/07/2012
by
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  • McDonalds Sean Click
    This new McDonald’s ad that appeared on the side of the road in California has more staying power than any regular billboard because it's actually illegal to remove.  The sign is actually the result of a seed bombing where the shape of the famous golden arches is made up of yellow California Poppies. Designed by Sean Click, the McDonald’s logo looks like it'll be there a long time since the poppies are illegal to dig up in the state of California! The environmental graffiti is somewhat ironic, as it represents a food company not synonymous with a healthy lifestyle but be that as it may, the idea  of using the protected state flower is a bold, and very smart move. McDonald’s aside, the planted ad is innovative, fun and cost effective.
    1
  • McDonalds
    This new McDonald’s ad that appeared on the side of the road in California has more staying power than any regular billboard because it's actually illegal to remove.  The sign is actually the result of a seed bombing where the shape of the famous golden arches is made up of yellow California Poppies. Designed by Sean Click, the McDonald’s logo looks like it'll be there a long time since the poppies are illegal to dig up in the state of California! The environmental graffiti is somewhat ironic, as it represents a food company not synonymous with a healthy lifestyle but be that as it may, the idea  of using the protected state flower is a bold, and very smart move. McDonald’s aside, the planted ad is innovative, fun and cost effective.
    2
1/2

McDonalds Sean Click

This new McDonald’s ad that appeared on the side of the road in California has more staying power than any regular billboard because it's actually illegal to remove.  The sign is actually the result of a seed bombing where the shape of the famous golden arches is made up of yellow California Poppies. Designed by Sean Click, the McDonald’s logo looks like it'll be there a long time since the poppies are illegal to dig up in the state of California! The environmental graffiti is somewhat ironic, as it represents a food company not synonymous with a healthy lifestyle but be that as it may, the idea  of using the protected state flower is a bold, and very smart move. McDonald’s aside, the planted ad is innovative, fun and cost effective.

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Categories:  Corporate Responsibility
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