Amazon just launched a new grocery store where you’ll never have to wait in a checkout line. Shoppers enter the Amazon Go store using their smartphone, grab the food they need, and then simply walk out. The first Amazon Go just opened for business in Seattle.
Amazon is opening up their first Amazon Go, an 1,800-square-foot physical grocery store. People scan an app on their smartphones to enter, pick up whatever food they want to buy, and leave without the hassle of waiting in line. Once through the doors, users don’t need the app to shop – Amazon said in a video they drew on “computer vision, deep learning algorithms, and sensor fusion, much like you’d find in self-driving cars” to make the concept a reality. The Next Web said cameras on store shelves track what customers grab.
What can you purchase inside an Amazon Go? Similar to a regular old grocery store of the past, customers can pick up staples like milk and bread, alcohol, and ready-to-eat snacks, breakfast, lunch, or dinners to start. The company will also offer Amazon Meal Kits, which include ingredients to cook a meal for two people in around half an hour.
— Amazon.com (@amazon) January 21, 2018
The New York Times said there are no baskets or shopping carts – customers place the items they want in a bag they walk out with. And while there aren’t cashiers, an Amazon Go store still requires staff – to stock shelves, help shoppers with any technical issues, help them find items, and check identification in the beer and wine section.
Amazon unveiled plans for Amazon Go back in late 2016 – but had to delay the launch because of some technical difficulties, according to The Next Web. But it appears they’re ready to go with this first location, which is at 2131 7th Avenue, and is open Monday through Friday from 7 AM to 9 PM. The app works for Android or iOS. Amazon has not yet said whether they’ll open more Amazon Go stores, or utilize the technology in other ways — like selling it to other retailers.