Asheville, North Carolina has announced a week-long vegan challenge. The City of Asheville 7-Day Vegan Challenge invites residents and businesses to eat plant-based foods between June 4 and 10 “to promote good health, animal justice, social justice, environmental justice, and climate justice,” according to a proclamation signed by mayor Esther Manheimer. The city of Asheville describes the effort as the “first ever ‘city-proclaimed’ vegan challenge in the US.”
A no-kill animal rescue organization, Brother Wolf Animal Rescue, is spearheading the movement to try out vegan living for a week in Asheville. They’ve made it easier for people to test out veganism by working with Mission Health Weight Management to create a guide with a seven-day meal plan, grocery store shopping list, and tips for going vegan. Sample meals include dishes like a Quinoa Green Goddess Bowl, Carrot Cake Overnight Oats, or Veggie Fajitas.
Brother Wolf Animal Rescue is presenting the Asheville VeganFest on June 8 to 10, so the seven-day vegan challenge leads up to the festival. The event’s theme is “to bring awareness to the impacts of global animal agriculture on mass species extinction, climate change, and human health,” according to the challenge’s website, and speakers will discuss “how the transition to the vegan diet is the single most effective change we can make as individuals to help mitigate these crises.”
The rescue shelter hopes other cities get involved, too — they’re offering a 7-Day Challenge Start-up Kit including a sample press release, marketing plan, and proclamation; a custom challenge website they’ve created; a guide to securing partnerships and sponsorship; and access to a training webinar. If your city is interested, you can find out more on the 7-Day Vegan Challenge website.
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