It’s finally here—Bjarke Ingels Group’s much-anticipated LEGO House in Denmark officially opens to the public today. Built in the small town of Billund where the iconic LEGO brick was invented, the “House of the Brick” is a unique space that promises visitors the ultimate LEGO experience with its exhibitions, experience zones, and LEGO-themed architecture, restaurants, and public spaces. The LEGO House, which celebrated its grand opening yesterday, is filled with 25 million LEGO bricks and took four years to build.
The 12,000-square-meter LEGO House is a year-round destination expected to welcome 250,000 paying visitors annually. BIG designed the incredible toy-like building to look like 21 massive plastic LEGO bricks stacked together. These rectangular blocks, clad in textured clay tiles, are staggered to create publicly accessible rooftop spaces and to allow daylight into the interior. The building offers publicly accessible spaces such as the elevated terraces, LEGO Square, store, and restaurants; however, the experience zones that form the heart of the LEGO House are ticketed.
The experience zones include two exhibition areas and four play areas divided into two color-coded zones, with each color symbolizing a special aspect of play and learning. Red is for creative skills, blue for cognitive skills, green for social skills, and yellow for emotional skills. “It has been a dream for me for many years to create a place that will give our visitors the ultimate LEGO experience. With LEGO House, we celebrate creativity and the strength of learning through play. When they play, children learn the basic skills that they need, such as creativity, collaboration and problem-solving abilities,” says third-generation LEGO owner, Kjeld Kirk Kristiansen.
The LEGO House also includes three restaurants, a LEGO Store, and conference room, and a 2,000-square-meter LEGO Square. Visitors can purchase tickets online.
Images via LEGO