Bompas & Parr are like real-life Willy Wonkas—and they brought their magic touch to the inside of a UK shopping mall. The design duo launched a free ‘Future Forest’ in the Westfield London shopping center with the theme of urban reforestation. The indoor forest playground features a fantastical Fruit Cloud, electricity-producing plants, a historic tree circus, and even a 40-meter-long zip-line that starts atop a 5.3-meter-high treehouse.
The Future Forest is envisioned as rural escapism in the concrete jungle that promotes relaxation, health, and wellness as well as environmental awareness. “Imagining how we can co-exist in nature is one of the key challenges facing our collective future, where we face increased urban populations while climate change and pollution threatens the stability of the natural world,” says Harry Parr, Director of Bompas & Parr. “We’ve tried to bring to life these concerns in a fun and interactive way that conveys important messages and delivers big on the fun factor too. What better way to engage young people in the future of our urban environment than by zorbing through Westfield or experiencing the fruit cloud?”
The temporary nature-inspired installation first popped up earlier this summer at Westfield Stratford City and has now moved to Westfield London, where it will stay until August 28. The move to Westfield also comes with the new addition of the Adventure Zip-Line that offers an exhilarating 40-meter descent front the top of a treehouse. It is the only indoor zip-line in the UK, and free to the public. A Fruit Cloud that immerses visitors in a breathable aromatic cloud with regularly changing flavors, as well as other inspiring installations, complements the zip-line.
Images © Ann Charlott Ommedal and Bompas & Parr