Your daily cup of coffee to go may get you amped for the day, but the countless paper cups are taking a toll on our landfills. Good to Go wants you to think of your coffee routine like a bike sharing program. The service lets users borrow a durable cup each morning that can be returned to a participating location to cut down on waste.
Even though many of us bring our own coffee containers from home, disposable coffee cups continue to clog our landfills – 7 million are thrown away each day in New York City alone. Rather than try to get more people to buy reusable thermoses, Good to Go keeps coffee drinkers in their comfort zone by providing a cup that can be dropped off after use (instead of lugging it around in your bag all day).
The brainchild of the Brooklyn Roasting Company, the Good to Go Cup launched on a trial base back in April. The roastery’s DUMBO store and at the DO School in Brooklyn handed out reusable plastic coffee cups that are strong enough to take a daily dose of the hot stuff, but shaped like the familiar to go cup. Users can get their morning fix in the blue cup, then return it to a different participating location to be sanitized if their day takes them elsewhere. Members of the coffee sharing program just need to hang onto the lid and show it at participating cafes to get a new cup.
Related: Brooklyn Roasting Company Launches the “Citi Bike of Coffee Cups”
We use ceramic cups at restaurants, so why not use a washable coffee cup that we can take with us? The cup sharing program hopes to spread across the city – and hopefully to a town near you.
+ Good to Go Cup
+ Brooklyn Roasting Company
+ DO School
Via Spring Wise