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Swiffer, Proctor and Gamble, Greenwashing 101, GreenwashingToday I'm speaking on a panel at the PSFK conference about "Greenwashing." For those of you who aren't familiar with this term - "Greenwashing" is the act of trying to pass off unsustainable products as eco-friendly through branding, packaging or mislabeling. I love to see companies make an effort to go green, and so I inherently want to trust companies when they say their products are sustainable. But it's becoming increasingly apparent, as the "green bubble" inflates, that you always need to read the fine print. While preparing my talk on greenwashing today, I had to search for examples and frankly, the bad apples weren't hard to find. The most entertaining example of greenwashing I found was this editorial piece in Businesweek about how "green" the Swiffer is.1
PSFK conference, Swiffer, Proctor and Gamble, P&G, Greenwashing 101, Greenwash, Greenwash your floorsToday I'm speaking on a panel at the PSFK conference about "Greenwashing." For those of you who aren't familiar with this term - "Greenwashing" is the act of trying to pass off unsustainable products as eco-friendly through branding, packaging or mislabeling. I love to see companies make an effort to go green, and so I inherently want to trust companies when they say their products are sustainable. But it's becoming increasingly apparent, as the "green bubble" inflates, that you always need to read the fine print. While preparing my talk on greenwashing today, I had to search for examples and frankly, the bad apples weren't hard to find. The most entertaining example of greenwashing I found was this editorial piece in Businesweek about how "green" the Swiffer is.2
PSFK conference, Swiffer, Proctor and Gamble, P&G, Greenwashing 101, Greenwash, Greenwash your floorsToday I'm speaking on a panel at the PSFK conference about "Greenwashing." For those of you who aren't familiar with this term - "Greenwashing" is the act of trying to pass off unsustainable products as eco-friendly through branding, packaging or mislabeling. I love to see companies make an effort to go green, and so I inherently want to trust companies when they say their products are sustainable. But it's becoming increasingly apparent, as the "green bubble" inflates, that you always need to read the fine print. While preparing my talk on greenwashing today, I had to search for examples and frankly, the bad apples weren't hard to find. The most entertaining example of greenwashing I found was this editorial piece in Businesweek about how "green" the Swiffer is.3
