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Purina, Purina ONE, pop up cat cafe, cat cafe NYC, North Shore Animal League, cattucino, animal rescue, pop up design, temporary design, design for cats, cat behavior, cat health, cat adoptions, NYC cat adoptions, urban cat cafe, kitty interior design

Purina ONE and North Shore Animal League did a fantastic job of moderating the number of people inside the temporary cat cafe. As it was, the space was loud and a bit chaotic, with people crawling on their hands and knees sometimes to touch an elusive creature that had slipped from their grasp. Most visitors seemed familiar with handling cats, but occasionally a volunteer had to step in to let people know that it’s best not to chase the cats all over the cafe. In fact, the organizers deliberately provided a number of hideouts for cats uncomfortable with being in the spotlight.

Related: London’s First Cat Cafe is Open for Play

More than just a publicity stunt for Purina ONE, the cat cafe resulted in at least 11 new adoptions. Said to be the world’s largest no-kill shelter, North Shore Animal League has saved more than one million animal lives since 1944. Their representatives were on site to answer questions about cat health, feed and behavior and most importantly, to facilitate adoptions. The group also had a mobile shelter outside, which gave those who couldn’t wait in line and passersby an opportunity to adopt a cat as well.

“After waiting in line for 4 hours on Thursday I am happy to say I adopted little Wyatt and he’s settling in nicely,” said Nicole Desmond, writing on Purina ONE’s live streaming page. “It was totally worth the wait. He’s such a sweetheart and full of happy energy. I hope the other cats that went home today are feeling relaxed and loved after a hectic weekend.”

Related: In Search of the Purr-fect Latte? Check out NYC’s First Cat Cafe

A number of speakers gave the event something of an educational bent. On Friday, artist Linda Griggs talked about cat-friendly interior design, Shelter Director Christina Travalja talked about the benefits of adopting a cat the following day, and Feline Behaviorist Dorit Shevach-Shani advised those present on Saturday evening how to introduce a new cat into their home.

“Hi, Purina One, congratulations on the success of the cafe,” writes Sheryl Holland. “Obviously you are filling a deep need that New Yorkers have to socialize with and be around cats.”

+ Purina ONE Cat Cafe

+ North Shore Animal League

All images © Tafline Laylin for Inhabitat