Impossible Foods has unveiled its newest meatless product, Impossible Pork. The Silicon Valley-based company continues to break ground since launching the Impossible Burger in 2016 to help minimize the use of animals as a food source. The Impossible Pork debuted at the recent Las Vegas CES 2020 event, renowned as the largest digital technology show worldwide.
The Impossible Pork is gluten-free with reduced fat and no cholesterol. Even better for eco-minded consumers is the Impossible Pork’s smaller carbon footprint. According to the Impossible Foods website, “Animal agriculture uses a tremendous amount of the world’s natural resources,” particularly land, water and energy. By comparison, creating a plant-based pork substitute is a more sustainable process. It reduces not only the deforestation associated with animal agriculture but also minimizes carbon emissions and water usage.
Venturing into pork was a natural decision for the company. As CEO Pat Brown explained on an Impossible Pork promotional video, “Beef is popular around the world. But in many cultures, the most popular and familiar and common dishes use pork as the main source of meat. So, for us to have an impact in those markets, pork was a necessity.”
Brown elaborated further, “Our mission is to completely replace animals in the food system by 2035, and expanding our impact globally is a critical part of that. Impossible Pork is also an amazingly delicious product that consumers around the world, who love dishes that are traditionally made with pork, will finally be able to serve to their families without the catastrophic environmental impact.”
The Impossible Pork aims to reach new consumers, particularly in China, according to the New York Times and Grist. The meatless product is also halal and kosher, meaning it can be enjoyed by many people worldwide. “Pork is delicious and ubiquitous — but problematic for billions of people and the planet at large,” said Laura Kliman, senior flavor scientist at Impossible Foods. “By contrast, everyone will be able to enjoy Impossible Pork, without compromise to deliciousness, ethics or Earth.”
On the Impossible Pork’s heels will be the Impossible Sausage’s launch at Burger King in late January. The Impossible Sausage will be featured in the BK Croissan’wich.
Image via Impossible Foods