Sometimes it’s cool for new things to look old. Like your favorite pair of pre-ripped jeans, the electric bikes that come out of Los Angeles-based company Juicer are both understated and amazing. Starting in 2010, Juicer founder David Twomey builds just two bikes a year and the high-end all-electric machines look more like classic bicycles than modern e-bikes. With their finessed design and stellar performance, Twomey says his electric bikes do something no other has done before: bridge the gap between dorky environmentalism and cool-guy style.
The electric bikes Twomey builds may be high tech and futuristic, but their design aesthetic more closely resembles something from the distance two-wheeled past. With an open frame inspired by early Indian motorcycles, Juicer bikes draw attention when they roll down the street—from green vehicle enthusiasts as well as stereotypical biker types. This is all part of Twomey’s plan to make electric bikes just as cool as their fossil fuel counterparts.
“I emulate bikes from 100 years ago, the 1910s,” Twomey told Inverse. The bike maker, who posts bike photos on Instagram under the adorable username “flugelwagen,” sells his new-fangled classically designed cycles on a custom basis, with prices ranging from $4,000 to $10,000. In addition to looking pretty sweet, Juicer bikes have another selling point: a great deal more power than the typical electric bike currently on the market. The bikes come with around 720-watt hours and clocks in with a top speed of 30 miles per hour, two features which add a slew of cool points.
Images via Juicer