Actor Leonardo DiCaprio has played many roles – and not just in the movies. He is a United Nations Messenger for Peace, climate change documentary maker, and a bold advocate of climate action. Now our favorite climate justice activist has been appointed brand ambassador for Chinese company BYD’s new line of electric vehicles.
DiCaprio will be brand ambassador for BYD’s new line of what they call new energy vehicles, or electric vehicles. They describe themselves as one of the world’s biggest new electric vehicle manufacturers, comprising 11 percent of the 2015 global market. They experienced a 130 percent increase in electric vehicle sales in the first half of 2016. They’re developing the new cars as part of their Cool the Earth by One Degree Celsius campaign as they aim to transform how each person consumes energy while raising awareness about climate change.
Sounds like a perfect mission for DiCaprio – the company says he will help them highlight their new developments in China. BYD Brand and Public Relations General Manager Sherry Li said in a statement, “Mr. Leonardo DiCaprio has greatly inspired the world with his outstanding dedication to saving the planet’s ecological environment. As our brand ambassador in China, we are pleased to work with him in promoting public awareness of climate change through the use of new energy vehicles.”
In a statement DiCaprio said, “All over the world people are realizing that cars that run on fossil fuels are inefficient and a major threat to the planet. I am very pleased to be joining an effort to increase the number of clean vehicles on the road in China and beyond.”