It may be difficult to imagine a bicycle that doesn’t need regular adjustments and tune-ups to keep riding smoothly, but the folks who created Priority Bicycles have created just that. These recreational bikes are easy to assemble, easy to ride, and require no regular maintenance, which appears to be something that many people have been aching for: they launched their Kickstarter campaign on July 15th, hoping to reach their $30,000 goal by mid August… and now, three days later, they’ve raised over $250,000.

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Priority bikes come in two different styles—a standard men’s frame, and a step-through women’s frame—and are available in a few different colors. The frames are rust-proof, its tires are puncture-resistant, and instead of a regular bike chain, there’s a greaseless belt drive in place that can’t jump off its gears and won’t leave oil on your pant legs. Founder Dave Weiner created Priority after growing frustrating with the bikes available on the market: all the innovation in the bicycle industry had been geared towards pro riders, but Dave wanted to see those benefits available to the recreational cyclist as well. As Dave says, “Life’s too short to ride a bad bicycle”.

Bikes ordered now will be delivered in December, just in time for holiday gift-giving.

+ Priority Bicycles on Kickstarter

+ Priority Bicycles Home Page

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