MySaver is such a simple concept, it’s hard to imagine how Apple hasn’t come out with it before (or why the company didn’t opt for a reinforced cable from the beginning). The project is already over 200% funded and will act as a launching point for Lehman’s new design products company, my:brand. With support from the public and respected designers on its team, my:brand is already planning its next innovative, consumer-friendly apparatus.
A Kickstarter follower since the beta days, Lehman recognizes the funding platform as “a great model, where in a way everyone wins, products that are of a higher quality get produced, the Kickstarter supporters are looking for something that they cannot find daily in the market, and if the idea resonates we get supported literally one person at a time, it is so gratifying.”
Kickstarter has afforded Lehman the opportunity to source his own manufacturers and test sustainable packaging. It is a complete turnaround from recent years spent working with brands that wanted to cut costs by minimizing material expenditure –resulting in a compromised, lower-end design.
If all goes as planned, MySaver will be on the production line in time for the holidays.
+Thomas Lehman
