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New “Snow Day” Maple Syrup-Themed Food Truck Will Provide Jobs to Formerly Incarcerated Youth

12/10/2013
by
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  • Snow Day Food Truck
    Last night may have been unseasonably warm for NYC, but <a href="http://drivechangenyc.org/">Drive Change</a> and <a href="http://www.situstudio.com/">Situ Studio</a> brought a taste of winter to the Brooklyn Navy Yard with the unveiling of their new food truck, <a href="http://snowdayfoodtruck.com/">Snow Day. </a> Marrying inventive design, social justice and lip-smacking maple-infused treats, the mobile restaurant aims to hire formerly incarcerated youngsters, giving them a vehicle (literally) to learn valuable skills and turn their lives around. Check out our photo gallery of Snow Day's repurposed and recycled design and read on to see where you'll be able to try out the truck's wintery bites - like grilled cheese drizzled with maple syrup, savory pancake poppers and maple bacon doughnuts.
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  • Snow Day Food Truck
    <a href="http://drivechangenyc.org/">Drive Change</a> was founded by social entrepreneur Annie Bickerton and Jordyn Lexton, a teacher who saw a need for change after teaching at Rikers Island for three years.
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  • Snow Day Food Truck
    Lexton explained that in New York, criminals as young as 16 years old are recognized and tried as adults, and oftentimes emerge back into the world unsure of how to integrate back into society. That uncertainty, coupled with the unwillingness of many employers to hire ex-cons, can all too often lead right back into a life of crime.
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  • Snow Day Food Truck
    Bickerton and Lexton started <a href="http://inhabitat.com/nyc/drive-change-food-truck-helps-former-youth-inmates-serve-sustainable-food-and-their-communities/">Drive Change</a> as a way for formerly incarcerated youth to earn a paycheck but also to re-connect with people through something everyone can relate to - food.
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  • Snow Day Food Truck
    <a href="http://snowdayfoodtruck.com/">Snow Day</a> is Drive Change's very first food truck, and Lexton and Bickerton hope to roll several others like it out in the future.
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  • Snow Day Food Truck
    "But we didn't want it to look like any old halal cart," Lexton told us, citing beautiful design and inspiring surroundings as a factor in empowering youth.
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  • Snow Day Food Truck
    In order to create a vehicle that was as compelling as the food it serves, Brooklyn-based <a href="http://www.situstudio.com/">Situ Studio </a>was called in to transform an old Con-Ed truck with an abstract snowflake design that echoes Snow Day's fun, arctic theme.
    7
  • Snow Day Food Truck
    <a href="http://inhabitat.com/nyc/build-it-greennyc-opens-a-new-recycled-wood-sawmill-called-bigmillworks-in-astoria/">Recycled materials</a> such as reclaimed cedar and reclaimed Redwood from an old cooling tower were used to create the multi-colored, 3-layer snowflake pattern that wraps the vehicle.
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  • Snow Day Food Truck
    Stainless steel elements, such as the logo and metal accent panels, were also added. Finally, LED lighting was installed along the logo to create a striated, almost icicle-like effect.
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  • Snow Day Food Truck
    Food truck solutions specialists <a href="http://shanghaimks.com/">Shanghai MKS</a> was called in to appoint the truck's kitchen, which is currently still in progress.
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  • Snow Day Food Truck
    The truck's takeout window functioned as a DJ booth last night.
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  • Crown Maple Syrup
    To match its cabin-esque exterior, Snow Day will be serving up a storm of dishes made using local, New York state-sourced maple syrup from producers like <a href="http://www.crownmaple.com/">Crown Maple Syrup</a> of Dutchess County.
    12
  • Snow Day Food Truck
    Grilled cheese and maple syrup - a match made in heaven.
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  • Snow Day Food Truck
    The <a href="http://snowdayfoodtruck.com/menu/">complete menu</a> will feature savory items like maple grilled cheese, pancake poppers, pulled pork sliders, wheatberry salad and maple bacon brussel sprouts as well as sweet confections like maple bacon doughnuts and "Sugar on Snow", a pop made of maple syrup poured over fresh snow.
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  • Snow Day Food Truck
    A guest enjoying some maple syrup-laced cotton candy.
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  • Snow Day Food Truck
    Actor Malik Yoba and a friend showing their support of Snow Day and the Drive Change initiative.
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  • Snow Day Food Truck
    According the Lexton, the team is aiming to roll Snow Day out during the first week of January, after which it will be alternating between three set locations in DUMBO, Lower Manhattan and Chelsea. To keep track of Snow Day's whereabouts and get your own maple-flavored fix, follow them on Twitter <a href="https://twitter.com/SnowDayTruck">@snowdaytruck</a>. And to support Snow Day through donations, please email [email protected] or pick up a <a href="http://snowdayfoodtruck.com/shop/">Snow Day t-shirt here</a>.
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  • Snow Day Food Truck
    Lexton is also thanking donors by creating engraved wood panels for the truck.
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Snow Day Food Truck

Last night may have been unseasonably warm for NYC, but Drive Change and Situ Studio brought a taste of winter to the Brooklyn Navy Yard with the unveiling of their new food truck, Snow Day. Marrying inventive design, social justice and lip-smacking maple-infused treats, the mobile restaurant aims to hire formerly incarcerated youngsters, giving them a vehicle (literally) to learn valuable skills and turn their lives around. Check out our photo gallery of Snow Day's repurposed and recycled design and read on to see where you'll be able to try out the truck's wintery bites - like grilled cheese drizzled with maple syrup, savory pancake poppers and maple bacon doughnuts.

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Categories:  Architecture, Community, Destinations, Environment, News
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