Brightly painted and decorated with classic film moments, the two sets of converted shipping container lounges sit on wharfs in Aukland and Wellington. Inside, visitors can learn about and watch classic films and TV or play around with a state-of-the-art interactive video wall. There’s also a ‘Scene Stealer’, an iPad app where visitors can take a photo of themselves, be inserted in a classic NZ film or TV scene, and then share the image via email, facebook and twitter. Outside, giant QR codes let passersby learn more about what’s going on inside these exciting containers.
A retrofitted caravan is making its way around the South Island visiting 18 towns and holding screenings. This pop up cinema is an effective way to bring the festival to towns that rarely get to be involved in film and TV culture. Recycled materials and vintage decor were used to decorate both the lounges on the North Island and the traveling caravan. Classic film memorabilia on loan from the New Zealand Film Commission engages the visitors and adds to the nostalgia. Paul Ward, content curator of the New Zealand on Screen project tells us, “It’s about creating intersections of offline and online environments to give the content more currency without having to build a museum or movie theatre.”
Via Springwise
Images ©Dave Turnbull
