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Non-Billboard in Washington Advertises Nothing but Clean Air

08/25/2011
by
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  • Lead Pencil Studio Non Sign II
    If you are driving through Washington state, a very strange billboard may catch your eye as you zip past on the highway. What you're seeing is <a href="http://www.leadpencilstudio.com/main" target="_blank">Lead Pencil Studio's</a> "Non-Sign II", a roadside anti-advertisement that may at first appear to say nothing, but in fact carries an important message that shouldn't be ignored.
    1
  • Lead Pencil Studio Non Sign II
    Built near the U.S. and Canadian border in Blaine, <a href="http://inhabitat.com/washington-state-looking-to-impose-100-tax-on-ev-owners-to-help-with-lost-gas-revenue/" target="_blank">Washington</a>, the massive structure is made of thousands of stainless steel rods.
    2
  • Lead Pencil Studio Non Sign II
    The rods have been said to resemble everything from hairpins, to a swarm of locusts, to television static.
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  • Lead Pencil Studio Non Sign II
    The tangled steel create a thick dark frame around an opening in the skyline.
    4
  • Lead Pencil Studio Non Sign II
    In an age where we are inundated with <a href="http://inhabitat.com/crazy-vertical-garden-billboard-park-revitalizes-argentinian-city-waterfront/" target="_blank">advertisements</a> that distract us from what we are doing and where we are going, "Non-Sign II" does the exact opposite by reminding us of our surroundings.
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  • Lead Pencil Studio Non Sign II
    Lead Pencil Studio's Daniel Mihalyo says, "Borrowing the effectiveness of billboards to redirect attention away from the landscape... this permanently open aperture between nations works to frame nothing more than a clear view of the changing atmospheric conditions beyond."
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  • Lead Pencil Studio Non Sign II
    Perhaps more surprising than the structure itself, is that it was commissioned the federal <a href="http://inhabitat.com/nyc/new-york-attorney-general-sues-federal-government-over-fracking/" target="_blank">government</a>. This grand gesture may be a step towards growing national interest in the environment and even good taste in art!
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Lead Pencil Studio Non Sign II

If you are driving through Washington state, a very strange billboard may catch your eye as you zip past on the highway. What you're seeing is Lead Pencil Studio's "Non-Sign II", a roadside anti-advertisement that may at first appear to say nothing, but in fact carries an important message that shouldn't be ignored.

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Categories:  Air, Architecture, Environment
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