At the recent Super Bowl, the NFL focused on sustainability more than in past years with its Ocean to Everglades (O2E) initiative throughout South Florida. Efforts included education on invasive species, beach cleanups, food recovery and recycling initiatives. These conservation efforts are part of a larger trend internationally to shrink the carbon footprints of major sporting events.
“Sports is one of the few avenues which can unite people of all different races, creeds and social status,” Matt Jozwiak said in an interview with Inhabitat. Jozwiak was a chef at swanky New York restaurant Eleven Madison Park before founding Rethink Food NYC. His organization feeds 2,000 New Yorkers a day by repurposing leftovers from restaurants and food companies in the tri-state area. Jozwiak is a big proponent of more sustainable sporting events. “The industry literally has the power to make drastic sustainability changes. When a sporting team comes out in favor of a cause, people listen.” He acknowledges there may be growing pains when adopting unfamiliar behaviors. “But eventually, fans will go along with the new changes.”
Sporting events step up to sustainability
Fans traveling to one European Cup match can generate almost 5,600 tons of carbon dioxide, according to the World Economic Forum. But now, many sports are taking a closer look at how to be more responsible. Tokyo’s 2020 Olympic Games are a leading example of organizers prioritizing sustainability in their planning. For example, builders will use locally sourced wood to construct the athletes’ village, and hydrogen fuel cells will power the event vehicles. Organizers plan to generate solar power onsite and recycle 99 percent of everything used during the event. With the exception of drinking water, they’ll use recycled rainwater for all Olympic water needs. Paris is hoping to be even more sustainable during its turn to host the 2024 Olympic Games.
Some European cities have given their football (soccer to Americans) stadiums an eco-makeover by installing seats made from recycled plastic. In Amsterdam, fans bought the old seats as souvenirs. The stadium in Pontedera, Italy boasts seats made using plastic from local waste. Meanwhile, in England, the Forest Green Rovers have won the title of world’s greenest football club by powering its grounds with solar, recycling water and serving an entirely vegan menu to players and fans.
At the 2019 Helsinki International Horse Show, 135 tons of horse manure powered the electricity. A company called Fortum HorsePower enlists 4,300 Finnish horses to generate energy for electrical grids.
Stadium food waste
Jozwiak takes a special interest in food wasted inside stadiums. He’s found that stadiums are among the hardest places from which to rescue food, because they tend to only have games periodically and throw the food away afterward. Much of that food quickly spoils or gets soggy and unappetizing, like hamburger buns and pretzels.
Stadiums should rely on freezers more, Jozwiak said. “Instead of purchasing food all the time, bulk purchase and immediately freezing can cut down a lot on the waste for sporting arenas. Proper refrigeration strategies can expand the lifecycle of food and reduce food waste.”
He also recommended a fire sale strategy for avoiding waste. “Implement a plan where spectators can purchase the remaining food to take home,” he advised. “A lot of food ends up in landfills. So if sporting arenas can provide the options for the fans to either buy or provide for free the remaining food, it would cut down on waste drastically.”
One by one, stadium directors of operations need to craft individual action plans to become more sustainable, Joswiak suggested. In addition to avoiding food waste, he recommended conserving water and offering healthier food options with more vegetables and less meat. Stadiums should only contract with vendors who can manage recycling. New buildings should work to be LEED-certified. Joswiak suggested hosting a climate-related event for fans to explain and support all of these green changes. If fans could be convinced to bring their own reusable utensils, that would be great, too.
Eco-travel to sporting events
Of course, while the football match or the golf tournament is the main event, fans and players still have to travel to the game and may require overnight housing. According to Solar Impulse, 5 million people converged on Russia in 2018 to watch the FIFA World Cup. Their travel and accommodations generated about 85% of greenhouse gas emissions from this event, totaling about 1.6 million tons of carbon dioxide emissions.
Some major governing bodies in sports are embracing carbon offset projects around the world to atone for their contribution to emissions. FIFA managed to offset 1.1 million tons of carbon emissions since the 2014 World Cup. The governing body for European football is promising to offset fan-generated emissions for the EURO 2020 competition. It has also collaborated with the 12 host cities to offer free public transportation to fans with tickets on the days of the matches. This should cut down on emissions and road congestion.
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