In as little as a few clicks and confirmations your online purchase can be at your doorstep in a matter of hours. Online shopping is so simple there is barely enough time to consider the process your order goes through in order to reach its destination, not to mention the cost! It’s easy to condemn Americans’ obsession with online retail as unsustainable over-consumption, but when the numbers are pitted against in-store shopping, online shopping is actually the more eco-friendly option. Think of delivery services as public transportation for your packages, where everyone’s package rides the same bus instead of your personal car.

person holding a credit card for online shopping

Online shopping

Online shopping constitutes one out of every seven purchases around the world, that’s nearly 15 percent of all shopping. The online retail industry is worth over $3.5 trillion, a massive total that rises by 20 percent every year. The average carbon footprint of a package is difficult to calculate because there are huge discrepancies. For example, the time and resources used comparing a local clothing delivery and a refrigerator that travels across the world from China.

The advantages

In Britain, the average package produces just six ounces of carbon dioxide, which sounds tiny but has to be multiplied by millions of deliveries. Going to the store to pick up your item and back, averaging an estimated 13 miles, produces approximately 144 ounces of carbon dioxide, which is 24 times more than the delivered package. You would have to pick up 24 items in order to break even.

According to a researcher and author of Decarbonizing Logistics, even when you consider mis-deliveries and returns, the averages point to online shopping as a more environmentally-friendly option. Nowadays, many popular brands no longer have (or never had) storefronts. The carbon footprint of running a website alone is also drastically less than the energy it takes to power and maintain a building space.

The disadvantages

The biggest polluter for delivery services is the last mile, and those emissions are multiplied every time the delivery is unsuccessful. Between 12 and 60 percent of all deliveries are unsuccessful on the first try, so they often make a second or third attempt. If they are still unsuccessful, the consumer must drive to a warehouse to pick up the package– negating all benefits in terms of carbon emissions.

Furthermore, about one fifth of all products purchased online are returned, which can double the carbon footprint.

woman shops inside store

In-store shopping

The advantages

Shopping in person partially cuts down on returns because customers are able to touch, see and try on the items before purchasing. This means they are more likely to select something they like and that fits them and avoid the common online practice of buying one item in a few sizes and returning all but one.

Additional advantages of in-store shopping lie in the personal choices people make to reduce their carbon footprint. Many people walk or bike to stores, while others utilize public transportation. Although a bus still has a carbon footprint, you technically aren’t adding additional emissions since the bus was simply completing a pre-determined route.

Moreover, shoppers tend to purchase more than one item at a time, which minimizes the emissions per item.

The disadvantages

Depending on the distance the consumer travels and their mode of transportation, online shopping is highly inefficient. In most cases, shoppers drive individually in personal cars to malls or commercial areas. Although shoppers can make personal choices to cut down their emissions, such as carpooling and staying local, research shows these steps still do not compensate for the benefits of online shopping.

Related: Over 6000 employees demand Amazon take climate change seriously

a drone delivering a package

How to make smarter shopping choices

New innovations

Delivery services are growing rapidly and getting creative. Amazon is piloting drone deliveries and other companies are experimenting with ground-based robots. New apps and shared economy services are also popping up, like bike courier companies. One innovative app called Roadie is playing with the idea of a package hitchhiking system that connects your package with a delivery already heading in that direction.

Slow shopping

You’ve heard of slow food, but it turns out that slow deliveries might be more environmentally friendly too. Most people who can afford it opt for speedy deliveries, but this forces retailers to send packages out individually, immediately and sometimes in emptier trucks just in order to meet deadlines. With the wiggle room of a few more days, shippers can bundle items going to a similar location together and reduce the number of trips and emissions.

Buy Local

If you can walk or bike to the store, that’s a great option. If you have to ship something, check out different retailers and chose the one located closest to you. The less distance your package travels, the lower the carbon footprint.

Conspicuous consumption

There are a few ways to be a more responsible buyer. If you know a delivery is coming, make sure to be home when the delivery arrives so it does not have to double back. Select slower delivery times when not in a rush and shop more purposefully to avoid returns. Overall, the best way to reduce retail-related emissions is to buy less! Carefully consider what you need and do not buy items that you will barely use.

person holding cell phone while online shopping

But most importantly, always consider all items before a purchase. Are they necessary? Afterall, an item not purchased has the lowest footprint.

Via Ensia

Images via StockSnap, HutchRock, kasjanf, RouteXL