Buying vegan sneakers from Grounded People means supporting your choice of charity. Founded in Vancouver by CEO Maximilian Justus, Grounded People, an eco-friendly apparel company, started just as the pandemic began. And now, after nearly two years of overcoming challenges sourcing sustainable materials, Grounded People unveiled its debut collection of vegan shoes.
Grounded People’s mission is to foster sustainability, not just as an alternative to fast fashion, but as a way of life. The first vegan footwear collection includes two low-cut sneakers called Charlie (moonstone color) and Gabby (lead color) and two high-tops called Lee (moonstone) and Matty (lead).
Grounded People shoes are almost entirely hand-crafted by artisans out of ethically-sourced, recycled and un-dyed cotton canvas uppers and linings. There is a biodegradable non-toxic foam insole and a natural latex rubber outsole. The design is a classic style sneaker, featuring modern details such as d-ring eyelets and zipper backs. To top it off, these vegan shoes are made in the world’s only entirely vegan factory in Brazil.
“At this critical tipping point in society, our intent is for people to see Grounded People as more than a label, but rather as an emblematic inspiration to this growing movement of inclusivity, environmentalism and sustainability,” said CEO Maximilian Justus. “We are confident that the more well-informed consumers become, the more they will realize that their choices matter, and they can make a significant difference to the planet.”
To add an individual touch to each pair of shoes and allow customers to show support for their choice of cause, Grounded People started the LACES (Learn to Achieve and Create Everlasting Sustainability) initiative. When you shop through the LACES program, you can receive additional shoelaces in different colors that correspond to a specific partner organization. Grounded People contributes proceeds of the sale directly to the chosen charities.
Grounded People footwear sells for $119 to $129 in sizes five to 13. It also comes with a free-with-purchase vegan cotton backpack.
Images via Grounded People