Slashing food waste is becoming trendy in Denmark. A grocery store in Copenhagen called Wefood is peddling expired goods – and it’s become so popular that it’s opening a second branch in the district of Nørrebro. Like the first store, the Nørrebro Wefood will be staffed with volunteers and it will donate profits to charity.
It’s legal to sell expired food in Denmark, provided the goods aren’t dangerous and are openly advertised. Project leader Bassel Hmeidan told The Guardian, “We look, we smell, we feel the product and see if it’s still consumable.” Local supermarkets and food producers donate items to Wefood, and volunteers collect them and sell them. Locals can obtain food items at a 30 to 50 percent discount.
Wefood is operated by DanChurchAid, an organization combating poverty. According to DanChurchAid, 800 million people are hungry when they go to bed at night, but more than a third of food produced globally is thrown away. Money collected by selling food at Wefood goes back to DanChurchAid for “emergency aid and social protection schemes as well as projects promoting agro-ecological production,” according to the organization.
Not only does Wefood aim to address poverty and hunger, but the store’s concept of selling expired food could help in the fight against climate change. DanChurchAid says the food industry releases 3.3 billion tons of greenhouse gases into Earth’s atmosphere when so much food is tossed out.
While the innovative store allows Denmark to cut down on food waste, The Guardian points out it isn’t a place to do regular grocery shopping. Goods vary daily since the store depends on donations, but locals can find deals and support DanChurchAid through shopping at Wefood. As she grabbed a bottle of normally expensive olive oil for just around $2.85, shopper Signe Skovgaard Sørensen told The Guardian, “It’s awesome that instead of throwing things out they are choosing to sell it for money. You support a good cause.”
Via The Guardian
Images via Wefood Facebook