Zuloark’s website explains the firm is “a collective of architects, designers, builders and thinkers operating within the fields of architecture, urbanism, design, pedagogies, research and development.” The team created the temporary installation for the annual event in San Sebastian, but its designers say it is more than just an information pavilion. After being disassembled, the pavilion’s building materials will be transformed into 278 “bowtie” benches to be installed throughout the city.
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In order to become the designer of the event’s Information Pavilion, Zuloark won a competition aimed at architects under age 40. “We’ve designed the future urban furniture for San Sebastian in the form of the European Capital of Culture pavilion of the present,” said designers at Zuloark in a statement.
The pavilion’s name—“Yesterday you said tomorrow”—is a quote from actor Shia Labeouf’s insane motivational speech “Just Do It,” filmed in front of a green screen last year. There’s no evidence to suggest that the name was purposely taken from the bizarre video but Zuloark’s proposal for the pavilion was issued just a few short months after the video went viral. Even if it’s just a coincidence, the parallel is amusing enough to be noteworthy.
Images via Zuloark