In a move, or movement, away from fast fashion, the sustainability minded travel and lifestyle company Tropicfeel has created an all-natural clothing line that makes packing easy and is equally as easy on the environment.
On the heels of its wildly successful 2017 Kickstarter campaign for a lightweight and durable shoe called Monsoon, Tropicfeel moved into the clothing realm, directly aimed at disrupting the wasteful and polluting mainstream clothing industry. The newly unveiled hemp selections provide travel or everyday essentials in a capsule collection that makes mixing and matching a breeze.
The nine Stand Up wear-anywhere pieces are made from sustainable, natural fibers including hemp, tree pulp-derived Tencel and organic cotton fibers. These natural materials, along with compostable packaging, create products manufactured as totally vegan, environmentally friendly, lightweight and long-lasting.
The capsule collections include an olive green maxi-length T-shirt dress, feather-light ecru shorts, simple T-shirts and even a statement beach towel. The Stand Up collection keeps color options to a minimum for easy coordinating.
Tropicfeel burst into the fashion market three years ago with a Kickstarter campaign in the hopes of achieving crowdfunding to help launch its debut shoe design, resulting in the most-funded shoe in Kickstarter history. That’s when the team knew they were on to something, that something being a shared desire to own functional fashion pieces that last longer, are versatile enough to wear on a hike or out to dinner and are made in an environmentally conscious way.
The company explained how hemp as the primary material helps achieve these goals. “Hemp requires minimal fertilizer and as little as half the water required for pure cotton, whilst the hardy plants hoover up vast amounts of CO2 from the air, return up to 70% of nutrients back into the soil and protect against soil erosion,” Tropicfeel stated. “Designed with the minimalist traveler in mind, the Tropicfeel collection is also perfect for day-to-day life: hemp is naturally anti-bacterial and anti-odor, breathable and cooling in summer’s heat.”
Images via Tropicfeel