The fashion industry and sustainability are often at odds, but more and more earth-conscious products are hitting the market. One company, Olli Ella, is solely focused on creating long-lasting, versatile and ethically made clothing, with a capsule wardrobe for every body type.
Olli Ella is embracing the slow fashion trend with only four collections a year. The first collection came as part of the initial 2019 release of the WARES line and sold out within 48 hours, proving that consumers understand the importance of conscientious clothing purchases. Earlier this month, Olli Ella followed that success with the launch of ARROYO, its third apparel collection, with every piece made from 100% organic cotton in a Global Organic Textile Standard (GOTS) factory in India.
The newest collection features 10 items, including dresses, bloomers, a jumpsuit and a top. Material off-cuts are used for headbands and hair scrunchies, which are also part of the collection. Every piece is designed to meet the changing needs of women. Clever, plant-based buttons made from corn husks allow flexibility during body changes, such as pregnancy; every item is also breastfeeding-friendly. Most pieces are reversible, effectively creating two items of clothing in one and adding to the versatility of the collection, which is intended to be built upon with each new release.
“I wanted to create an apparel collection for women — for mothers in particular — that makes them feel beautiful, comfortable, stylish and can be worn everywhere from around the house, to the office, to dinner — and if you’re anything like me — sometimes to bed,” said Chloe Brookman, co-founder and director of Olli Ella. “It’s so incredible to see how quickly our customers ‘got it’ — just reinforcing for me how much a fashionable but livable collection of pieces that are wearable, washable, and effortless was really needed. One dress will see women through all stages of life — from maternity and breastfeeding to everyday living.”
Olli Ella is committed to supporting the employment of women, with 75% of employees at the chosen factory being women. The ARROYO and other collections can be found online and at 2,000 stores worldwide.
Images via Olli Ella