When faced with the inevitable realities of expansion and renovation, YOTEL decided to use the opportunity to make something truly creative that guests could actually enjoy. The hotel called in Floyd Hayes, who designed an interactive LEGO installation that would act as both a disguise and a place for guests to play.
Stretching across the space age lounge area on FOUR, the LEGO wall covers thirty feet, with a base layer of deep blue bricks. Guests can ponder the ever-changing installation from one of the bright purple cushions that adorn the lounge or check out the other art in the space. Hundreds of LEGO bricks in an array of colors and sizes float atop the blue base, challenging travelers’ imaginations.
Guests can enjoy the LEGO wall until March, when the new Club Lounge behind it is revealed. Visitors can also enter to win free stays at the hotel by snapping images of the LEGO wall and tagging #MyLegoMasterpiece on Instagram, Twitter and Facebook.