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cartonLAB<a href="http://cartonlab.com/">CartonLAB</a> brings architecture to the masses by exploring the immense potential of using <a href="http://inhabitat.com/cheap-cardboard-packaging-protects-one-of-the-worlds-most-expensive-olive-oils/">common cardboard</a> as a building material. The design group from <a href="http://www.mohoweb.com/index.php">Moho Arquitectos</a> transforms corrugated paper into furniture, freestanding walls, and pixelated pavilions. In doing so they provide advertising venues with a much healthier and more renewable solution to the typical vinyl and PVC-covered pressboard displays that end up in the trash at the end of their short lifespan.1
cartonLAB<a href="http://cartonlab.com/">CartonLAB</a>'s playful design approach adds to the appeal of using the lightweight, <a href="http://inhabitat.com/brilliant-corrugated-cardboard-kranium-helmet-is-4-times-stronger-than-polystyrene/">strong</a>, and flexible material.2
cartonLABThey designed a display for Microsoft that could change shape at every collage stop on a promotional tour.3
cartonLABThe structure was made by stacking up boxes like building blocks.4
cartonLABA simple colored tile set enhanced the dimensionality of the display.5
cartonLABExamples of cubic display designs.6
cartonLABConstruction of the cubic display.7
cartonLABExploring the complex design potential of cardboard, cartonLAB also produced a <a href="http://www.rethinking-architecture.com/introduction-parametric-design,354/">parametric</a> display for Ability Diseño Gráfico. The intricate folded structure can be easily collapsed and flat-packed to fit in a van.8
cartonLABAt its simplest, cardboard can serve as a clean billboard where information can be diplayed in complex ways. The medium enhances the information being expressed rather than serving as a distraction.9
cartonLABThe<a href="http://inhabitat.com/shigeru-bans-cardboard-bridge/"> durability </a>and packabilty of cardboard has been proven through daily use, so it’s refreshing to see the material find its place in high design. It provides a viable alternative to the display industry, which often relies upon toxic, non-renewable and non-recyclable materials.10










