CartonLAB brings architecture to the masses by exploring the immense potential of using common cardboard as a building material. The design group from Moho Arquitectos transforms corrugated paper into furniture, freestanding walls, and pixelated pavilions. In doing so they provide advertising venues with a much healthier and more renewable solution to the typical vinyl and PVC-covered pressboard displays that end up in the trash at the end of their short lifespan.
CartonLAB‘s playful design approach adds to the appeal of using the lightweight, strong, and flexible material. They designed a display for Microsoft that could change shape at every collage stop on a promotional tour. The structure was made by stacking up boxes like building blocks, and a simple colored tile set enhanced the dimensionality of the display.
Exploring the complex design potential of cardboard, cartonLAB also produced a parametric display for Ability Diseño Gráfico. The intricate folded structure can be easily collapsed and flat-packed to fit in a van.
At its simplest, cardboard can serve as a clean billboard where information can be displayed in complex ways. The medium enhances the information being expressed rather than serving as a distraction. The durability and packability of cardboard has been proven through daily use, so it’s refreshing to see the material find its place in high design. It provides a viable alternative to the display industry, which often relies upon toxic, non-renewable and non-recyclable materials.